Strategy
Research, positioning and the campaign objectives everything else is measured against.
The agency
Strategy, creative, media and production sit in the same room. That is the whole operating model, and it is why briefs move from idea to air without being rewritten three times.
We work with brands that sell something specific: retailers, service businesses, manufacturers and consumer products. Budgets are usually mid-sized, which means every placement has to earn its slot.
We do not run a roster of freelancers behind a front desk. Eleven people plan, write, design, shoot and buy, and the person who presented the work is the person who runs it.
Four functions, one client lead, and no handover you have to manage yourself.
Research, positioning and the campaign objectives everything else is measured against.
Copywriters and art directors working in pairs from concept to final artwork.
Planners who also buy, so the plan is written by someone who knows the real rates.
Photography, film and print artwork produced and delivered in house.
Nothing starts without a written scope covering deliverables, dates, costs and who approves what.
We present options, then say which one we would run and why. The decision stays with you.
Media rates, agency fees and production costs are itemised separately on every plan and invoice.
Weekly numbers during a flight, a written summary at the end, and a call to decide what happens next.
The agency trades as [BRAND] and is registered as [LEGAL NAME LTD], company number [COMPANY NUMBER], at [LEGAL ADDRESS].
Contracts, invoices and data requests are handled under the registered name. Everything else runs through the client lead on your account.
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